Mar 11

iPhone ‘Add to Home Screen’ Custom Icon

Posted on Thursday, March 11, 2010 in General Tips, Tutorials, Web Design

When you bookmark your website on an iPhone or iTouch by default it takes a screen shot of the current page. If you want to add a custom icon follow these simple steps!

1)  Create an image 129x129px 72dpi. This is the correct size! Other website debate the actual size, but for top quality and crispness use 129px by 129px. Make sure to save it as a PNG. (in photoshop go to ‘Save For Web & Devices’)

2A) In the head “<head></head>” of your website add this code:

<link rel=”apple-touch-icon” href=”customIconURL.png” />

2B) You can also just drop an image named “apple-touch-icon.png” in your root directory and it will work the same.

That’s it. Now on your iDevice add your site to the home page and boom!

iPhone Custom Icon

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Feb 18

iPhone Apps Wont Open – Fix

Posted on Thursday, February 18, 2010 in General Tips, Tutorials

If you are having a problem where you iPhone apps open for a second then close on you, read on for the solution! The reason the apps keep opening for a second then closing is because you iPhone doesn’t think they have been ‘Authorized’. All you have to do is tell the iPhone “Hey foo these are Authorized Apps!” and to do this simply:

  1. Hook up your iPhone to your computer
  2. In iTunes (in the main menu on the top) go to Store > Authorize Computer
  3. Enter your user info and authorize the computer
  4. Sync your iPhone after you have authorized your computer – That’s it!

As soon as the Sync is done your phone should now understand that your apps are authorized and the problem should be fixed. If not please add a comment below so we can explore further.

iphone apps wont open

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Feb 12

Business Models for Starting a FREE Business Online

Posted on Friday, February 12, 2010 in General Tips, Marketing

When it comes to starting a business online 99% of people expect everything to be free (thanks google…). In this post I will briefly go over the two popular business models for starting a ’FREE’ business online and how to convert free into dollars and cents.

Free Business Online

1. Advertisement Driven Business

If you can produce content or a product that will get a lot of people to view or use with a minimal cost start up then advertisement is the route to go. Think of it as every person who reads or uses your product converts over to $1 a year (this person will probably consist of 100 or so visits a year, so the $1 is NOT equal to a visit but the impact one person will have). A great way to start advertising is to use Googles AdSense it allows you to quickly place ads around your content. The down side is that you have to share the revenue with Google. The other alternative (after you have a proven base roughly 30-60k views a month) is to venture out and find company’s that would benefit from your target audience. Look at competitor’s sites/blogs and see what company’s are advertising on their sites and contact them (and like companies). There are different variations on advertising online IE: Pay-Per-Click, Per-Impression… but I don’t want to go into those. I simply want to convey that if you build it, and they come… Toss some ads on there if you’re looking for some dollars and cents.

2. Premium Product

Another way of producing money, but also offering a free product is to have a stripped down version of your final product. IE: Only let people read half of your eBook, If its an image sharing site only allow free users to upload 10 images and where the premium (paid) version allows people access to the entire product/system. This is a good way to hook them in with the free version, and then show off the benefits they’re missing without the premium version. You could also put ads in the ‘free’ version and no ads in the premium version. There are a lot of ways to play with this model.

The difference between offering something for FREE and offering it for .01 is HUGE. People don’t have to think; don’t have to pull out their credit card… If all people have o do it click to use/view your product then you will start a base that you can then tailor to you ultimate goal > $$.

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Feb 11

5 things I wish I learned in Business School. Plus … a smoking HOT blonde.

Posted on Thursday, February 11, 2010 in General Tips, Marketing

Bob Parsons says it best, coming from a man who has been in the trenches. On his video blog he goes over 5 things that are not taught in school but are essential to every entrepreneur.

Bob Parsons of Go Daddy

  1. Start Small
    1. You don’t have to go all in
    2. Get a proven idea that works before ‘going all in’
    3. Always have a fall back (IE: keep your day job)
  2. The Best business Partner, Is no partner
    1. Two heads are not better than one, right? Wrong!
    2. Typically you will spend more time negotiating and compromising than working on the business.
    3. You need one clear leader
  3. Solve you own problems
    1. You don’t need mentors
    2. Solving your own problems will give you breakthrough advantages
  4. Don’t fight fate
    1. Once opportunities start to present themselves be prepared to act
    2. IE: Yamaha started out only building pianos, now they build motorcycles and so on…
  5. Do you feel lucky?
    1. Luck plays a big part in success
    2. Be prepared to take advantage of lucky breaks when they arise

Bonus Tip

Stay out of your comfort zone.

    Go Daddy Girls With Bob Parson

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    Feb 9

    The Power Of Words – It’s How You Say It!

    Posted on Tuesday, February 9, 2010 in General Tips, Marketing

    “Words create impressions, images and expectations. They build psychological connections. They influence how we think. Since thoughts determine actions, there’s a powerful connection between the words we use and the results we get.” —Nan S. Russell

    I read an interesting post today by Michael Dalton Johnson where he goes over how you can stimulate people you talk and can easily convert day to day conversations into more sales by simple changing as little as one word in a phrase.

    Successful salespeople know they will sell more by using positive language. Example: Instead of saying, “We can’t ship your order until next Tuesday,” they will say, “We can ship your order as early as next Tuesday.” Put yourself in the buyer’s shoes; which statement is more satisfactory?

    Simply changing or adding a few words to a statement can make it more compelling. “You will get a full 30 percent discount,” blows away “We are offering a 30 percent discount.”

    When you accentuate the positive and create imagery you will make more sales.

    I had to smile when I read the creative imagery of a restaurant menu that offered, not simply “bacon and eggs” but, ” Two farm fresh eggs with country bacon.” It’s the same breakfast but one description sounds a lot more appetizing.

    increase sales with words

    Which would sound better to a buyer? “Our product will save your company 2500 a month” or, “You will save your company 30,000 dollars a year with our product.” Obviously, the second statement is more attention-grabbing because 30,000 “dollars” is far more dramatic than 2500, even though they amount to the same savings. More importantly, “You will save your company…,” makes the buyer both intelligent and a hero. Buyers want to save money. Buyers like to make smart decisions. Buyers love to be heroes.

    Because sales are all about what the buyer gets, “We offer excellent technical support” pales in comparison to “You will get world-class technical support.”

    Instead of saying to a business owner, “Your employees will really appreciate this program,” consider saying with a smile, “Your employees will stand up and applaud you for giving them this program.” Don’t worry; the buyer will allow this bit of poetic license. Even though he/she knows the employees won’t really stand up and applaud, the mental image of them doing so is powerful.

    The practice of using positive words and phrases will help you achieve more results than you ever thought possible. This skill is developed simply by using it. Start today with prospects, co-workers, family, and friends. You’ll begin to reap the rewards that come from accentuating the positive.

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    Jan 30

    1 Critic Can Stand 100 Stories Higher Than 1000 Good Comments

    Posted on Saturday, January 30, 2010 in General Tips, Marketing

    It’s always amazing to me how 1 critic can stand 100 stories higher than 1000 good comments… But that’s the way it is, right? Most people make negative remarks because they’re mad at themselves and its easier to point the finger at someone else than themselves. If somebody expects somebody else to bring them success, they have already failed.

    What makes you happy? Think about it hard, and think it though, not just over a beer but day and night, it will come to you. Don’t be afraid to have to educate yourself a little bit to achieve this goal. Self education is the key to achieving happiness. Do that no questions.

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    Jan 18

    iPhone Apps Open And Close – Help

    Posted on Monday, January 18, 2010 in General Tips

    The reason the apps keep opening for a second then closing is because you iPhone doesn’t think they have been ‘Authorized’. All you have to do is tell the iPhone “Hey foo these are Authorized Apps!” and to do this simply:

    1. Hook up your iPhone to your computer
    2. In iTunes (in the main menu on the top) go to Store > Authorize Computer
    3. Enter your user info and authorize the computer
    4. Sync your iPhone after you have authorized your computer – That’s it!

    As soon as the Sync is done your phone should now understand that your apps are authorized and the problem should be fixed. If not please add a comment below so we can explore further.

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    Jan 10

    Getting Motivated

    Posted on Sunday, January 10, 2010 in General Tips

    When striving for goals we quiet often get burnt out or lose motivation. An easy way to help kick you back on track into achieve your goals is to have some motivation quotes posted around various parts of yours house. Here are a few originals that I hope help.

    “Talk and you shall be heard. Do and you will be respected.”
    Just Relaxing is an excuse for being weak minded, and incapable of succesing.”
    “95% Don’t, 5% Do, Who are you?”
    “Fear is for the unsuccessful”
    “Dreams become reality through hard work and dedication”

    The next part (that can somtimes be the hard part) is detemining what is success for you. What is your primary goal that you plan to reach? When answering this there should be an attainable number to your goals. EX: “I want to be rich” – is a very broad goal. “I want to be rich through selling my paintings and my current goal is to sell 20 by the end of the month and 100 by the end of the year” – Now you have a dirction and attainable goals. You can now formulate a more detailed approch in reaching you goal.

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    Oct 20

    Cold Calling 101

    Posted on Tuesday, October 20, 2009 in General Tips, Marketing

    The person you are calling is solely interested in themselves / how your product will benefit them directly. If you can identify significant impact for the good you will have their attention.

    “Just learn to accept rejection as a normal part of selling.”

    Cold Calling Phone

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    Sep 10

    Tips To Design Better Banner Ads

    Posted on Thursday, September 10, 2009 in General Tips, Marketing, Web Design

    1. Use the words “Click Here” or “Enter” every time you design a banner.
      1. You may think that these two words are overused online, but tests have proven that these words are able to increase the effectiveness of a banner ad by 20-30% without changing anything else in the banner. They inspire the reader to click on the ad if the headline of the banner interests them.
    2. Animate Your Banners.
      1. An animated banner will increase your banner ads effectiveness by 30-40%. The key in using animation in your banner is keeping it small. The reason that you don’t want big pictures or images that look like live video in your banners is the fact that the banner will load too slowly on people’s pages. The visitors just won’t see it.
    3. Use an awesome headline in your banner.
      1. Don’t think that just having a good looking banner will make people click through. The key to effective banner advertising is having a good headline. A good technique to use is to keep the same headline on your banner ad that you have on your entry page. Then when they click through the banner, they will come to see the same headline that sparked an interest in them in the first place.
    4. The best word to use in your banner headline is “FREE.”
      1. This doesn’t mean that you just need to put the word “FREE” on your banner without any other text. Tell them exactly what they will be getting for FREE. Using the word “FREE” in virtually any headline will make your response rate increase dramatically.
    5. Change your banner ads frequently.
      1. Studies have proven that most banner ads start losing effectiveness after the third time a person has seen it. If they haven’t clicked on it by then, they probably never will. If you are spending a lot of money on advertising and purchasing hundreds of thousands of banner impressions, you will need to come up with a lot of different banners.
    6. Be clear in your graphics and messaging.
      1. Your main objective is to have people take a particular action after viewing your ad. A strong, clear message will help capture their interest. Clear communication requires that you understand your message, what you are selling and the benefit that you are offering potential customers. You will often want your primary message to be the strongest visual element in your ad.
    7. Less really is more.
      1. As you create your design, remember that less cluttered messages will make a stronger impact with the online viewer. Limit the number of elements — the colours, fonts, graphics and words — that you use in your ad and ask yourself whether your primary message is clear.
    8. Use contrast to capture attention.
      1. Your ad will likely include these elements: background colours, a bold text message, and a photograph or drawing, and animated. To be effective you need to have contrast between these elements. Contrast can be achieved using different font sizes and bolds and colours.
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