Sep 30

24hr fitness Freeze

Posted on Wednesday, September 30, 2009 in Marketing

“Don’t simply do what people ask you to do. Help them with what they need to achieve.”

I was on the phone today with 24hr fitness trying to freeze my account because I moved out of the area. The first employee told me that I couldn’t freeze my account because I lived in a 30mi radius… So, if there is another gym literally across the street (walking distance) and it’s a 1hr 30min round trip to the nearest 24hr fitness I am “Still in their area?” After growing upset and digging deeper into what I could do I was transferred to her manager. The manager took a different approach in getting to the bottom of what I needed done. The difference was the first employee simply did what I asked, and the manager was helping me achieve my goal. It gave me the sense that she was on my side working with me. In the end they could not freeze my account because of their rules, but I was less upset because I was helped the right way.

24hourfitness

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Sep 10

Tips To Design Better Banner Ads

Posted on Thursday, September 10, 2009 in General Tips, Marketing, Web Design

  1. Use the words “Click Here” or “Enter” every time you design a banner.
    1. You may think that these two words are overused online, but tests have proven that these words are able to increase the effectiveness of a banner ad by 20-30% without changing anything else in the banner. They inspire the reader to click on the ad if the headline of the banner interests them.
  2. Animate Your Banners.
    1. An animated banner will increase your banner ads effectiveness by 30-40%. The key in using animation in your banner is keeping it small. The reason that you don’t want big pictures or images that look like live video in your banners is the fact that the banner will load too slowly on people’s pages. The visitors just won’t see it.
  3. Use an awesome headline in your banner.
    1. Don’t think that just having a good looking banner will make people click through. The key to effective banner advertising is having a good headline. A good technique to use is to keep the same headline on your banner ad that you have on your entry page. Then when they click through the banner, they will come to see the same headline that sparked an interest in them in the first place.
  4. The best word to use in your banner headline is “FREE.”
    1. This doesn’t mean that you just need to put the word “FREE” on your banner without any other text. Tell them exactly what they will be getting for FREE. Using the word “FREE” in virtually any headline will make your response rate increase dramatically.
  5. Change your banner ads frequently.
    1. Studies have proven that most banner ads start losing effectiveness after the third time a person has seen it. If they haven’t clicked on it by then, they probably never will. If you are spending a lot of money on advertising and purchasing hundreds of thousands of banner impressions, you will need to come up with a lot of different banners.
  6. Be clear in your graphics and messaging.
    1. Your main objective is to have people take a particular action after viewing your ad. A strong, clear message will help capture their interest. Clear communication requires that you understand your message, what you are selling and the benefit that you are offering potential customers. You will often want your primary message to be the strongest visual element in your ad.
  7. Less really is more.
    1. As you create your design, remember that less cluttered messages will make a stronger impact with the online viewer. Limit the number of elements — the colours, fonts, graphics and words — that you use in your ad and ask yourself whether your primary message is clear.
  8. Use contrast to capture attention.
    1. Your ad will likely include these elements: background colours, a bold text message, and a photograph or drawing, and animated. To be effective you need to have contrast between these elements. Contrast can be achieved using different font sizes and bolds and colours.
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